Job Description

Channel Marketing Intern

Generac Power Systems Work with the global leader in the power industry! Our Consumer Power team in Pewaukee, WI, is seeking a Channel Marketing intern to join the Generac Channel Marketing Consumer Power team.

The Channel Marketing Intern will gain valuable exposure and experience across nearly all elements of the marketing function and marketing communications for Generac products and services. The Marketing Intern role will partner with the Channel Marketing Manager and team in executing marketing projects, supporting cross-functional teams such as Sales and Product Management, and contributing to the development of marketing materials and campaigns. The Channel Marketing Intern will gain valuable experience in project management, messaging development, program management and marketing communications with visibility across the broader organization.

Primary Responsibilities:

• Support the development of multi-channel marketing plans and materials, assisting in the creation of sales enablement content such as emails, presentations, and brochures.
• Assist in submitting, reviewing and editing marketing materials to ensure consistency and quality for digital and print assets.
• Aid in the execution and administration of Co-Op programs across multiple channels, including data tracking and reimbursement processing.
• Help maintain and organize channel marketing resources for partners, ensuring easy access and maximum utilization.
• Learn to analyze and report on marketing performance using tools like Salesforce Marketing Cloud, SAP CRM, and Excel, under the guidance of senior team members

Minimum Qualifications:

• Currently pursuing a Bachelor's or Master's degree in Business, Marketing, Communication or similar field
• The ability to work a minimum of 20 hours per week year-round and full-time during summer and school breaks
• Ability to work independently and collaboratively
• Strong organization and project management skills, with the ability to handle multiple priorities
• Creative thinking in developing marketing strategies in a B2B environment
• Takes initiative and assumes ownership of tasks and projects
• Fast learner and able to adapt to new situations
• Eager to develop new skills, technologies, and industry trends

Preferred Qualifications:

• Sophomore status or above in the degree-seeking program
• Strong computer skills in the Microsoft Office Suite
• Strong writing and communication skills
• Working knowledge of basic graphic design skills
• Previous working or volunteer experience
• Involvement and leadership in extra-curricular campus activities or non-profit organizations

Knowledge, Skills and Abilities:

• Demonstrates relentless drive and determination to achieve success
• Passionate about learning new skills & incorporating them into workflow
• Ability to work with cross-functional team
• Must be detail oriented
• Professional manner and personal maturity
• Strong organization and time management skills
• Solid quantitative skill set and the ability to analyze, think and communicate with well-supported data
• Strong problem-solving skills
• Strong verbal and written communication competencies

Work Environment:

• The role would typically involve working in an office environment with occasional remote work possibilities. The intern should be comfortable working in a fast-paced environment and adapting to changing priorities.

Physical Demands:

• While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.

Duration and Compensation: Compensation will be based on experience and qualifications, with a competitive hourly rate.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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